In this age of #ads, influencer marketing campaigns continue to be widely adopted by both upstart and traditional companies around the world. So far, though, […]
Since the dawn of the digital advertising era, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. But […]
For decades, marketers have thought of brand and performance campaigns as mutually exclusive. You were either trying to raise brand awareness, or you were trying […]
