July 21, 2019
July 21, 2019
Categories
Our attention spans are now as short as those of goldfish. Heard that one? It’s a common refrain and seems intuitive in the digital age, […]
July 21, 2019
July 21, 2019
Categories
In this age of #ads, influencer marketing campaigns continue to be widely adopted by both upstart and traditional companies around the world. So far, though, […]
August 1, 2018
August 1, 2018
Categories
Denny’s has been “America’s Diner” for more than 60 years, serving customers 24 hours a day, 7 days a week, and 365 days a year. […]
July 1, 2018
July 1, 2018
Categories
Since the dawn of the digital advertising era, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. But […]
July 1, 2018
July 1, 2018
Categories
For decades, marketers have thought of brand and performance campaigns as mutually exclusive. You were either trying to raise brand awareness, or you were trying […]