August 1, 2018

How Denny’s is serving a new generation of diners with digital advertising

Denny’s has been “America’s Diner” for more than 60 years, serving customers 24 hours a day, 7 days a week, and 365 days a year. […]
July 1, 2018

How one travel marketer turned the typical use cases for video and search upside down

Since the dawn of the digital advertising era, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. But […]
July 1, 2018

How Overstock.com created a multipurpose video campaign

For decades, marketers have thought of brand and performance campaigns as mutually exclusive. You were either trying to raise brand awareness, or you were trying […]